What's the difference between trademark and word mark?

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Erling Tillman asked a question: What's the difference between trademark and word mark?
Asked By: Erling Tillman
Date created: Wed, Apr 14, 2021 4:34 PM
Date updated: Wed, Jun 29, 2022 8:07 PM

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Top best answers to the question «What's the difference between trademark and word mark»

A trademark is a word, name, symbol or device which is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. A servicemark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product.

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Once registration is granted for a word trademark, the applicant has the right to use and represent the word in any format or font which grants it extensive protection including exclusive rights to the word as a whole and also allows the applicant to depict it in various formats regardless of its style for all the goods and services in respect of the mark.

A trademark typically protects brand names and logos used on goods and services. You can file a trademark application to protect your brand name, logo, slogan or sound. To protect each mark you need to file a separate application. A word mark is used to mention that the trademark filed is a word (brand name).

There are two ways to register a trademark. While they go by different names, I simply call one a “word mark” and the other a “design mark.” A word mark consists of the wording in a particular trademark without regard to style, design or any graphic elements. A design mark includes those stylized features.

Trademark is a see also of wordmark. Wordmark is a related term of trademark. As nouns the difference between wordmark and trademark is that wordmark is (marketing) a logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification it is is often text with unique typographic treatments usually the company name is incorporated together with simple graphic treatments, so that the representation of the word essentially becomes a symbol ...

Trademarks are generally categories as Word Mark, Device Mark, Colour Mark, Shapes of Goods, Sound Mark and Three Dimension Mark. A trademark is an identifiable device or matter or a thing that is made for depicting a name, brand or label represented by a drawing, painting, or other art form for the purpose of identification differentiating a product or service.

As another example, if you have a valid word mark, you can prevent a competitor from using the same word to identify the source of the same or related goods in commerce. (See 35 U.S.C. § 1114.) This is true even if the competitor’s mark includes a different design than your word mark. This is because word marks cover the word, apart from any accompanying design.

Word Marks Word marks are one of the most common types of the trademark. It consists of one or more words such as Japp or Marco Polo and can also be a combination of the numbers or letters such as SVT.

Another difference between word and design marks is that it is generally easier to conduct a trademark search for a word mark than a design mark. It is standard practice to conduct a search prior to filing a trademark application or using a mark in commerce. Variations of word marks can be easily included in a comprehensive search.

Wordmark This simplest of the three, the word mark refers to the brand name. So if a brand – let’s say Reliance, Hero Motors or Parle – has trademarked only the word, it is known as a wordmark. Most startups will only register their brand name within their class (a toy manufacturer would only file a trademark under Class 28).

A Logo image is attached along with the word mark while filing of the trademark application. It indicates that the word mark will be used in association with the logo all the time. It also states that the logo will be used to relate the word mark for the public in trade. Thus, the trademark is protected only in association with the logo.

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